Weekends and Holidays… and PR

Memorial Day is near. We figured it was good opportunity to address weekends, holidays and PR, a topic often missing from the usual convos. The First Rule: Don’t do it The first rule is that you NEVER email/phone journalists during the weekend or immediately before...

Develop: Sony hints at PlayStation 4 development

Link: Develop: Sony hints at PlayStation 4 development The firm’s chief financial officer, Masaru Kato, yesterday explained to investors that “future platform” development was the reason for Sony’s spike in R&D costs. Here we go...

Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland]

Link: Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland] The saying “There’s no such thing as bad PR” does not apply to the current environment. Newspapers and magazines have short memories, the Internet doesn’t. In a crisis, it’s essential to...

Who we are

Novy PR is new. Novy PR is different. We’re gamers. We’re doers. We understand Reddit and The New York Times. We tweet when it makes sense, we say “no” and we insist on being on-time, on-target and in for the kill. If you want mindless email distributions and boring...