Think before you tweet! (via CNET)

Link: Think before you tweet! (via CNET) Look in the trending topics before using a hashtag. Take a deep breath. Thread carefully and you’ll avoid a (painful) social media slip.

FORBES: Will the NY Times Give David Pogue Another Pass on Ethics?

Link: FORBES: Will the NY Times Give David Pogue Another Pass on Ethics? David Pogue is a force of nature. Without a doubt, he is one of the most read tech journalists in the world. Still, being paid to speak to PR professionals poses the question: should he keep...

Develop: Sony hints at PlayStation 4 development

Link: Develop: Sony hints at PlayStation 4 development The firm’s chief financial officer, Masaru Kato, yesterday explained to investors that “future platform” development was the reason for Sony’s spike in R&D costs. Here we go again.

Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland]

Link: Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland] The saying “There’s no such thing as bad PR” does not apply to the current environment. Newspapers and magazines have short memories, the Internet doesn’t. In a crisis, it’s essential to...