Establish a core message for your studio. Decide on clear steps to implement it.
Contributed Pieces & Bylines
Place bylines with top game trades to position key personnel as thought leaders in mobile game development.
Author and pitch postmortems in publications such as Gamasutra and Develop to demonstrate the studio’s design and programming expertise. Postmortems are helpful to attract talent and make the company more visible to funding sources.
Pitch phone or email interviews when the studio (a) would like to make an important announcement or convey an opinion that goes against the grain; (b) has new data on a controversial topic; or (c) can offer valuable insight into a common problem or issue. The Q&A process involves pitching, editing, and following up.
Trade Show Bookings & Interviews
Set up live interviews at trade shows such as GDC, PAX and E3—which will help build relationships with journalists and also allow the studio to demo upcoming games. Trade show bookings are perfect opportunities to make a good impression on journalists.
Offer quotes to current or “hot” stories. This is a very effective way to enter mainstream publications. Quotes must be (a) newsworthy; (b) conducive to the company’s core message; and (c) harmless to the studio’s partners.