Link: Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland]
The saying “There’s no such thing as bad PR” does not apply to the current environment.
Newspapers and magazines have short memories, the Internet doesn’t.
In a crisis, it’s essential to disseminate the company’s point of view in a timely manner via social media, plan for worst-case scenarios and tell the truth — always.