Link: Double-Facepalm: Nine Unbelievable Technology PR Fails [Techland]

Double-Facepalm: Nine Unbelievable Technology PR Fails

The saying “There’s no such thing as bad PR” does not apply to the current environment.

Newspapers and magazines have short memories, the Internet doesn’t.

In a crisis, it’s essential to disseminate the company’s point of view in a timely manner via social media, plan for worst-case scenarios and tell the truth — always.