Press Releases
Draft press releases for each product launch. Each release will be distributed via Business Wire and other free services for exposure/SEO purposes. The press release often supports a targeted email pitch.
Pre-Launch Activities
Announce each upcoming title with an initial press release containing screenshots and a teaser trailer —followed by the official trailer/more screens and/or a beta program. Most mobile titles are not previewed, unlike console and PC games, but pre-launch announcements are still relevant for bigger games (larger-than-average budget, licensed IP, large in scope, innovative gameplay) or sequels.
Launch
Distribute each press release with a fresh set of screens and the final trailer with the goal of securing news items and reviews.
Post-Launch
Pitch major code updates and content to the press. Extend coverage following alternative avenues. More often than not, the review is the last piece of info published/posted about a mobile game. Additional possibilities include anniversaries, giveaways (rare in-game objects, swag, concept art), contests, and round-ups (seasonal/genre-based; e.g., horror-themed games for Halloween, best free-to-play games). Â Anniversaries and round-ups can be tricky, but giveaways and contests are easily doable; both can attract a huge amount of attention, leading to an increase in sales in the long-term.
