ICEX

A public entity that promotes the growth of Spanish companies overseas

 

Sample Coverage

“When ICEX approached us about working with developers from Spain, it was a no-brainer. We’re delighted to be partnering with the Spanish government and look forward to a rewarding relationship.”

– Jeannie Novak (President & Co-Founder, Novy Unlimited – as quoted in Gamasutra)

 

 

 

GDC 2018: ICEX Marshals a Strong “Games from Spain” Lineup

16 companies confirmed at Game Connection America

MADRID – March 12, 2018 – ICEX (España Exportación e Inversiones), a public entity whose mission is to promote the growth of Spanish games overseas, will host some of the most promising and celebrated companies in the region March 19-22 at the 2018 Game Connection America (GCA) and Game Developers Conference (GDC).

The lineup includes:

  • Bambo Studio
  • Genera Games
  • IDC/Games
  • Lab Cave Games
  • Orenji Games
  • PlayCom
  • PlayGiga
  • Raiser Games
  • Seamantis Games
  • Sekg
  • Stage Clear Studios
  • Starloop Studios
  • Tappx
  • Tequila Works
  • Texyon Games
  • Top Entertainment Agency

ICEX provides its services through a network of 31 provincial and territorial directories of commerce in Spain and has almost 100 economic and commercial offices overseas. ICEX also has 28 business centers abroad that offer Spanish companies temporary infrastructure as incubators.

Novy Unlimited has launched more than 500 games across all major platforms since it was founded by Jeannie Novak and Luis Levy in 2011. With public relations as a foundation, the company also helps developers large and small succeed through marketing, social media, community management, creative services, production/development consulting, and much more. Novy has worked with studios from all over the world – from solo projects to mid-sized publishers in Europe, Asia, Australia, Canada, South America, Latin America, the Middle East, and the United States.

Both ICEX and California game PR/marketing firm Novy Unlimited will act as intermediaries to facilitate live demos, previews, interviews, and more with attending press. Meetings are set to take place at two locations – AT&T Park (Game Connection America) and the lobby at the Marriott Marquis – conveniently located around the corner from the Moscone Center. Appointments can be scheduled by contacting Luis Levy at luis@novypr.com.

DATES LOCATION
Monday, March 19
Tuesday, March 20
Wednesday, March 21
GCA

AT&T Park

24 Willie Mays Plaza

San Francisco, CA  94107

Monday, March 19

Wednesday, March 21

Thursday, March 22

GDC (adjacent)

Marriott Marquis

780 Mission Street

San Francisco, CA  94103


Spanish Video Game Industry & ‘Games From Spain’ Initiative
The video game sector in Spain is a young and innovative industry – with global vision and high growth potential; the industry turnover reached 617 million euros in 2016 – a 21% increase over 2015. The Spanish video game industry is expected to grow by 23.6% per year – reaching 1,440 million euros in turnover by 2020. Composed of 450 companies and 130 new studios, the Spanish game sector supports more than 5,000 artists and entrepreneurs.

‘Games from Spain’ is the umbrella brand created by ICEX for the promotion of Spanish companies that are active in the game industry. Under this brand, ICEX is handling the participation of Spanish developers and publishers at GDC 2018 – and is also providing specific training and promotional activities.

Participating Companies

Bambo Studio
Bambo Studio boasts an extensive roster of mobile sports games. The developer is currently working on an ambitious mobile soccer game (not yet announced). They’re also open to other sports and are looking for opportunities to co-produce new titles and work with proven mobile publishers.

Genera Games
A leading developer of platform games and apps, Genera Games believes that innovation and creativity are the keys to creating mobile games that amaze, inspire, and bring a little bit of fun to everyday life. The team has collaborated with companies such as Dreamworks, Disney, Mattel, Hasbro, Paramount, and LucasFilm.

IDC/Games
IDC/Games is a game publisher that specializes in taking games to global markets. Part of Nvia Group and with more than 10 years of experience, IDC/Games has the insight to identify what, where, when and how games will reach success.

Lab Cave Games
A developer and publisher of more than 300 casual games (achieving 150M+ organic downloads), Lab Cave Games is now part of the Fibonad Corporation and prides itself on having a deep understanding and identification with current developer needs – with the goal of applying experience and business intelligence to great products and maximizing their reach and revenue.

Orenji Games
Orenji Games is a prolific developer that plans to showcase the following titles: arcade 2D action game Max and the Book of Chaos (available on PC, Mac, PS4, Xbox One, and Switch); mobile point-and-click escape room puzzle game Chaos Mansion; 2D runner mobile arcade game Runnbo; and Simulator Race – a driving sim that’s being developed for PC and VR.

PlayCom
PlayCom has reinvented influencer marketing for games. The company was founded by serial entrepreneurs with a successful track record in building affiliate networks and online marketplaces. The team consists of native speakers in 7 languages – and the company has offices in Madrid, Barcelona, and Berlin.

PlayGiga
PlayGiga offers new distribution channels to PC publishers and developers through a worldwide Cloud Gaming streaming platform used by top-tier telcos, major media groups, and via direct B2C. PlayGiga has developed a proprietary technology that allows our clients to deliver a strong catalogue of cherry-picked games in real time. No need to buy a high-end PC. No need to buy games. Just sit back and enjoy the magic of cloud gaming.

Raiser Games
Raiser Games is a next-generation publisher for mobile, console, and PC games. The team offers a deep knowledge of these platforms and the whole gaming ecosystem. Games published through Raiser Games get a boost in promotion coming from social media influencers and from popular YouTubers.

Seamantis Games
Game developer Seamantis Games will be showcasing Rascal Revolt – a co-op shooter set in a theme park in which players must take down the evil toys that stole all their candy. Gather your friends and prepare to spend all evening defeating evil piñatas and crazy clowns. Take the role of one of the four distinct characters and use their special abilities alone or together to unleash the power of combo attacks.

Sekg
Sekg offers the ultimate playtesting platform for game developers. The company’s unique, innovative technology is based on biometric studies and player behavior. Through advanced research, the company provide deep insights about both the game and its users – along with a competitive review. Sekg’s cloud-based platform aims to predict trends and user abandonment risks, improving user experience and creating more emotionally engaging content.

Stage Clear Studios
Stage Clear Studios offers porting to consoles (Sony PlayStation, Microsoft Xbox One, Nintendo Switch), art outsourcing, and work-for-hire development services. Games in the company’s portfolio include Max: The Curse of Brotherhood, Slayaway Camp: Butcher’s Cut, The Coma: Recut, and Slain: Back from Hell.

Starloop Studios
Starloop is an outsourcing studio that helps developers with engineering, art, and design tasks in order to produce full SKUs, perform LiveOps or enhance teams with experienced professionals. Games include Tiny Troopers and Tiny Troopers 2: Special Ops.

Tappx
With more than 400B monthly ad requests and +21,000 app developers registered, Tappx provides a comprehensive ad tech solution designed for publishers and advertisers to excel in user acquisition, monetization, and advertising campaigns.

Tequila Works
Tequila Works is an independent boutique studio founded in 2009 by Raúl Rubio Munárriz (founding member of MercurySteam Entertainment, developers of Castlevania: Lords of Shadow) and Luz M. Sancho. The studio developed The Sexy Brutale, RiME and Deadlight (which was nominated for a BAFTA and was published by Microsoft Studios). Tequila Works will be presenting three new games that are currently in the prototype stage.

Texyon Games
Texyon Games focuses on publishing and development. With the best infrastructure and technical development as a priority, the company offers software support from their own servers and platform, bringing about a complete integration of new trends in payment formats and worldwide currency. Texyon will be showcasing a private game demo during GDC by appointment only.

Top Entertainment Agency
Providing business representation and consultancy services to talented game studios worldwide, Top Entertainment Agency builds a bridge between developers, publishers, and investors. The agency will be showcasing a selection of unique and mature opportunities on PC, console, mobile, VR, and Smart TV from their diverse client portfolio.

Media Assets

Individuals Companies / Links

Full Download (.ZIP)
https://www.dropbox.com/s/q0ye10b59bceb0n/ICEX_assets_GDC_2018.zip?dl=0

Lab Cave Games
https://labcavegames.com/
https://www.youtube.com/channel/UC8j11oyLCSP2TjrPbO4hlSw

Download
https://www.dropbox.com/sh/l68w9ou2ryma8h0/AABjVEX7OhNgMoQgDjdMoe8Sa?dl=0

Orenji Games
Max and the Book of Chaos https://www.youtube.com/watch?v=J8DIJYzhrzk
Chaos Mansionhttps://www.youtube.com/watch?v=gWU0l-0uXMA
Runnbohttps://www.youtube.com/watch?v=GWPCdexkoyg
Simulator Race https://www.youtube.com/watch?v=QyCwN-ttsb8
Showreel – https://www.youtube.com/watch?v=LyWyHUle97s

Download
https://www.dropbox.com/sh/y9ichro2d6dgo1p/AABoMEr6IQwo_IxFYrHYUPQia?dl=0

PlayGiga
https://www.dropbox.com/sh/weznl816izcxzoa/AADmX4-s0_K4nW1SQKyRK6RWa?dl=0

Seamantis Games
https://www.dropbox.com/sh/0prql5qazeh3sas/AABnJNsvwy78fuYGeCsk_1Zpa?dl=0

Stage Clear Studios
http://www.stageclearstudios.com/
https://www.youtube.com/watch?v=J4tQm3xx5zA

Download
https://www.dropbox.com/sh/2357q21wwbk6g4s/AADDgtdRy5bQumD99Zv3enqJa?dl=0

Starloop Studios
https://twitter.com/starloopstudios
https://www.youtube.com/watch?v=NAtJ1KilSFA

Tappx
https://www.tappx.com/en/

Download
https://www.dropbox.com/sh/p9zw1bmeyrt5omw/AACJ5gX94z0_yJjEenu4XTcva?dl=0

Texyon Games
https://www.texyongames.com/press-kit

Download
https://www.dropbox.com/sh/qwgp7tcufdftnu0/AACjevGi62duYpoz_7f-GRvKa?dl=0

Top Entertainment Agency
https://www.dropbox.com/sh/ukdu8pewqy1tmow/AACBTLSrvsTtypqKiXQpvaLVa?dl=0

Social Media

ICEX
Facebook – https://www.facebook.com/icex.es
Twitter – https://twitter.com/ICEX_
Google+ – https://plus.google.com/+icex
LinkedIn – https://www.linkedin.com/company/9472
YouTube – https://www.youtube.com/user/icex

Novy Unlimited
Facebook – https://www.facebook.com/novyunlimited
Twitter – https://twitter.com/novyunlimited
LinkedIn – https://www.linkedin.com/company/3245412
Google+ – https://plus.google.com/+novypr
YouTube – https://www.youtube.com/channel/UCmfUcLB3DjiAVa-s9gJwAQA
Twitch – https://www.twitch.tv/novyunlimited

About ICEX
ICEX España Exportación e Inversiones (Spanish Institute for Foreign Trade) is a national public business entity with the mission of promoting the internationalization of Spanish companies. ICEX provides its services through a network of 31 provincial and territorial directories of commerce in Spain and includes almost 100 economic and commercial offices overseas. The entity also manages 28 business centers abroad that offer Spanish companies temporary infrastructure as incubators. To learn more about ICEX, please visit http://www.icex.es.

About Novy Unlimited
Founded by Jeannie Novak and Luis Levy in 2011, Novy Unlimited, Inc. is the first agency focused on providing public relations, marketing, creative, and consulting/production services for indie developers and publishers of all sizes. Novy works with clients worldwide to polish, prepare, and promote games for a global audience. To learn more about Novy Unlimited, please visit http://novyunlimited.com.

ICEX: Joins Forces with Santa Monica-Based PR & Marketing Firm Novy Unlimited to Promote Spanish Games to U.S. Audiences

 

MADRID – Sept. 19, 2017 – ICEX (España Exportación e Inversiones), a public entity whose mission is to promote the growth of Spanish companies overseas, has retained Novy Unlimited as the agency of record for Spanish game developers entering the American marketplace. Spanish studios are invited to sign up as early as possible if seeking to launch a game this year or Q1 2018, since there are a limited number of slots available.

Novy Unlimited will be responsible for supporting the development and launch of Spanish-made games on console (Nintendo Switch, PlayStation 4, Xbox One), desktop (Windows, Mac, Linux), and mobile (iOS, Android) platforms – targeting consumers in the United States. Interested studios have until March 31, 2018 to register.

ICEX provides its services through a network of 31 provincial and territorial directories of commerce in Spain and has almost 100 economic and commercial offices overseas. ICEX also has 28 business centers abroad that offer Spanish companies temporary infrastructure as incubators.

“We’re thrilled to be working with Novy Unlimited,” says Silvia Barraclough, Head of Videogames & Animation Sector at ICEX. “They have the experience and know-how to help talented Spanish devs get their time in the spotlight across the U.S.”

“When we heard there was a company in the States that had already worked with Spanish developers, we knew we had found a true partner for this much-needed initiative,” adds Greg Simons, Strategic Investment Markets Manager at ICEX. “The Spanish government couldn’t have picked a better agency to represent our developers in the world’s biggest video game market.”

Novy Unlimited has launched more than 500 games across all major platforms since it was founded by Jeannie Novak and Luis Levy in 2011. With public relations as a foundation, the company also helps developers large and small succeed through marketing, social media, community management, creative services, development consulting, and much more. Novy has worked with studios from all over the world – from solo projects to mid-sized publishers all over Europe, Asia, Australia, Canada, and the United States.

“There’s an endless number of incredible games coming out of Spain. Their artistry and high level of polish blew our collective minds at Novy,” says Jeannie Novak, President & Co-Founder at Novy Unlimited. “When ICEX approached us about working with developers from Spain, it was a no-brainer. We’re delighted to be partnering with the Spanish government and look forward to a rewarding relationship.”

The first two ICEX-backed projects to launch in 2017 will be:

  • Numantia (RECOtechnology) – a turn-based strategy RPG that takes place during the war between Rome and Numantia (PS4, Xbox One, Windows).
  • Dynasty Feud (Kaia Studios) – a colorful 2D brawler where dynasties from different historical ages duke it out in PvP fashion (Windows, Mac, Nintendo Switch, PS4, Xbox One).

ICEX Registration URL: http://www.icex.es/icex/es/navegacion-principal/todos-nuestros-servicios/visitar-mercados/agenda/ACP2017714973.html

Assets

Logos

IMGUR
https://imgur.com/a/eqx5K

Download
https://www.dropbox.com/s/2pbowse33arxoui/logos_ICEX_and_Novy_Unlimited.zip?dl=0

Social Media

ICEX
Facebook – https://www.facebook.com/icex.es
Twitter – https://twitter.com/ICEX_
Google+ – https://plus.google.com/+icex
LinkedIn – https://www.linkedin.com/company/9472
YouTube – https://www.youtube.com/user/icex

Novy Unlimited
Facebook – https://www.facebook.com/novyunlimited
Twitter – https://twitter.com/novyunlimited
LinkedIn – https://www.linkedin.com/company/3245412
Google+ – https://plus.google.com/+novypr
YouTube – https://www.youtube.com/channel/UCmfUcLB3DjiAVa-s9gJwAQA
Twitch – https://www.twitch.tv/novyunlimited

About ICEX
ICEX España Exportación e Inversiones (Spanish Institute for Foreign Trade) is a national public business entity whose mission is to promote the internationalization of Spanish companies. For more information about ICEX, please visit http://www.icex.es.

About Novy Unlimited
Founded by Jeannie Novak and Luis Levy in 2011, Novy Unlimited, Inc. is the first public relations and marketing agency to specialize in indie games. Novy works with clients worldwide to polish, prepare, and promote games for global audiences. To learn more, please visit http://novyunlimited.com.

 

 

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