“This one promises to bring more brain bending puzzle action to the still-kicking 3DS later this year.”
– Mitch Vogel (Nintendo Life)
LAYTON’S MYSTERY JOURNEY: REAL WORLD PUZZLE SOLVING campaign debuts in Japan – with 9 more countries to follow (localized press release/assets)
As you may know, LAYTON’S MYSTERY JOURNEY™: Katrielle and the Millionaires’ Conspiracy is coming to iOS/Android on July 20 and Nintendo 3DS in early Fall 2017.
To celebrate the game’s launch, LEVEL-5 and SCRAP (known for its “Real Escape Game”) are bringing to life LAYTON’S MYSTERY JOURNEY: REAL WORLD PUZZLE SOLVING, an unprecedented 10-country promotion that challenges Layton fans to solve 50 puzzles around the world starting TODAY in Japan.
Official Campaign Site
LAYTON’S MYSTERY JOURNEY: REAL WORLD PUZZLE SOLVING will be held over a three-month period, between June 20 (Tuesday) and September 21 (Thursday). Starting in Japan, the event will expand to nine other countries. In fact, the inaugural puzzle will be presented today by Pikotaro, creator of the viral song “PPAP (Pen-Pineapple-Apple-Pen)”:
Layton fans can participate in the REAL WORLD PUZZLE SOLVING adventure by going to the official website. There’s nothing to download – and no registration is required:
* Players can save answers, connect with others, and maximize their puzzle-solving experience by (optionally) linking to a Google or Twitter account.
Pikotaro’s enigmatic song will kick things off! Puzzles will pop up in New York, San Francisco, London, Paris, Madrid, Berlin, Sydney, Seoul, Tokyo, and more. Try and solve them all!
JUNE 20 (Tuesday)
- Look out for the “I Have a Puzzle…” song on YouTube:
- Pikotaro will present the first puzzle.
Though you might normally think of pineapple-pens when you see him, Pikotaro will don Layton’s signature hat and sing the first puzzle.
(The press release also includes information on not one, but TWO upcoming puzzles!)
NINTENDO 3DS LAUNCH
Following the Japanese 3DS release – and global mobile launch on July 20 – LAYTON’S MYSTERY JOURNEY: Katrielle and the Millionaires’ Conspiracy will come to the rest of the world on the Nintendo 3DS family of systems in early Fall 2017.
To learn more about LAYTON’S MYSTERY JOURNEY: Katrielle and the Millionaires’ Conspiracy, visit http://laytonseries.com and follow us on http://facebook.com/laytonseries, http://twitter.com/laytonseries, and http://instagram.com/laytonseries.
ABOUT LEVEL-5 ABBY
Multimedia entertainment company LEVEL-5 abby Inc. produces and distributes engaging content for game and anime fans worldwide – enjoyed by children and adults alike. The company’s mission is to bring its cross-media content from Japan to fans globally, across all platforms and devices. LEVEL-5 abby is committed to maintaining its position at the forefront of where new technologies and great storytelling intersect. The company’s initial franchise, YO-KAI WATCH™, has appeared on television and in games, toys, comics, music, and live entertainment. LEVEL-5 abby Inc.’s headquarters is in Santa Monica, California. To learn more, visit the company’s website at http://www.level5.co.jp/abby.
E3 2017: Katrielle Layton’s “Mystery Adventure” Begins
LEVEL-5 Inc. celebrates the next game in the Professor Layton series by opening the very first Layton Café in the heart of Los Angeles
Starting today, the Layton Series™ Facebook, Twitter, and Instagram accounts will provide a daily hint or puzzle that – if solved – will lead Professor Layton fans to the one and only Layton Café in existence. Who doesn’t want to rub shoulders with the Layton elite at E3?
Members of the press are cordially invited to this very special one day only event on Wednesday, June 14 to learn more about LAYTON’S MYSTERY JOURNEY™: Katrielle and the Millionaires’ Conspiracy – the upcoming installment in the critically-acclaimed Professor Layton series. At the Layton Café, you’ll meet LEVEL-5 abby representatives and learn exciting new details about our protagonist Katrielle “Kat” Layton and her adventures to find her missing father.
How to Enjoy Your Stay at the Layton Café
- Indulge in complimentary coffee, tea, and snacks
- Order from a Layton-themed menu
- Bring home exclusive souvenirs – including a 10-year anniversary coin celebrating a decade of Layton
- Enjoy a selection of Professor Layton music tracks
- Partake in live puzzles and other diversions
- Pose with Hershel and Katrielle Layton stand-ups for the most magnificent selfies
No need to tap for hint coins to learn more – but please contact us as soon as possible for a registration link if you’d like to attend. Space is limited!
(NOTE: Location is confidential and will only be provided to media directly after registration is complete. Keep the “Mystery” in our “Mystery Adventure,” and please do not publish the location. Remember – Ladies and gentlemen never reveal their secrets!)
Screenshots & Logos
About LEVEL-5 Inc.
LEVEL-5 Inc. plans, creates, and markets video game software and produces mega-hit IPs targeting kids around the world. The company specializes in cross-media strategies and oversees corresponding counterparts (anime, toys, manga, etc.) for its titles. The company’s flagship PROFESSOR LAYTON™ series has shipped over 15.5 million units worldwide, The Ni no Kuni™ series, featuring animations created the Academy Award-winning Studio Ghibli, has sold more than 1.5 million titles worldwide and has received numerous prominent game awards. LEVEL-5’s cross-media titles include INAZUMA ELEVEN™, Little Battlers eXperience, and YO-KAI WATCH™– which has sold over 13 million copies of its games worldwide. All forms of YO-KAI WATCH™ merchandise, including toys and games, are universally popular among people of all ages. While maintaining its foundation as a game company, LEVEL-5 Inc. continues to actively explore collaborations with other media as it strives to flourish as a world-class entertainment brand. To learn more, please visit www.level5.co.jp/abby.