What to Look for in a PR Firm

What to Look for in a PR Firm

Quick Friday post for prospective (and current) Novy clients. I felt it was time to get back to the topic after a couple game development-centered posts. In short, picking the right PR firm is CRITICAL for your launch. Of course, having a quality game in the first...

Novy PR’s highlights — Nov/Dec 2012

November — and early December — were an incredibly busy time for Novy. Let’s look back and remember some of the highlights: Client: Swarm (www.swarmconnect.com) Outlet: VentureBeat VentureBeat interviewed Swarm, creator of the SwarmConnect platform....

A Few Thoughts on Kickstarter

Kickstarter. It extends funding for those who are tired of catering to publishers. It creates a lasting bond with your “backers,” leading to tons of press coverage, adulation from gamers worldwide, and financial freedom. It will change the world as we know it....

Interview: Jovan Johnson, game attorney

Jovan Johson is an attorney with L.A. firm Johnson & Moo. Like Novy PR, Jovan specializes on helping indie and mobile developers grow their companies from one-man start-ups to successful studios with a global audience. Stray Pixels asked Jovan a few questions...

Mobile PR: How to Sink your Game in 7 Easy Steps

Here are some PR mistakes new studios will often make. Each (or all) of them can sink your mobile title in a single hit. Duke Leto knows best: “The first step in avoiding a trap is knowing of its existence” 1. Launching on a Friday Fridays are when bad,...