A Few Thoughts on Kickstarter

Kickstarter. It extends funding for those who are tired of catering to publishers. It creates a lasting bond with your “backers,” leading to tons of press coverage, adulation from gamers worldwide, and financial freedom. It will change the world as we know it....

Rewind: Novy PR Clients This Week

Appy was chosen one of the Top 10 Mobile Developers to Watch in 2012 by Pocket Gamer! This awesome bit of news follows the two Best App Ever awards won by SpellCraft earlier this year. 2012 promises to be epic for the Appy Combine 🙂 Excerpt: “US outfit Appy has been...

Mobile PR: How to Sink your Game in 7 Easy Steps

Here are some PR mistakes new studios will often make. Each (or all) of them can sink your mobile title in a single hit. Duke Leto knows best: “The first step in avoiding a trap is knowing of its existence” 1. Launching on a Friday Fridays are when bad,...