FORBES: Will the NY Times Give David Pogue Another Pass on Ethics?

Link: FORBES: Will the NY Times Give David Pogue Another Pass on Ethics? David Pogue is a force of nature. Without a doubt, he is one of the most read tech journalists in the world. Still, being paid to speak to PR professionals poses the question: should he keep...

Trade Show Survival Guide: E3 Edition

The almighty E3 Expo is upon us. Here are some pro-tips for the lucky few who get to attend the most important game industry trade show in the world: 1. Write everything down Make sure someone takes copious notes during interviews. Every little detail, no matter how...

Weekends and Holidays… and PR

Memorial Day is near. We figured it was good opportunity to address weekends, holidays and PR, a topic often missing from the usual convos. The First Rule: Don’t do it The first rule is that you NEVER email/phone journalists during the weekend or immediately...