In this installment of the Build Your Game Marketing Plan series, we’re going to discuss how to create multiple revenue streams based on key indicators. If you haven’t answered the questions from Part I or II or III of my series, make sure to complete these before moving on to this next step. We’ll be using that information!
Sections of the Game Marketing Plan
- Game Summary
- Strengths, Weaknesses, Opportunities, Threats
- Goals and Objectives
- Marketing Strategy
- Action Program
Successful games today are utilizing multiple revenue streams. Game engines such as Unity 3D have built-in tools that will allow you to port your game to iOS, Android, PC, Mac, consoles and more. While this may take more work on the development side, it can mean the difference between being in the black . . . and being in the red.
It’s important to set realistic goals for your game. Plan out the first few months to set key performance indicators. It is almost always better to be more conservative with your numbers rather than overestimating to keep team morale high when you’re launching. Using websites such as IndieDB.com can help you determine the size of your potential audience due to its community interaction.
After determining your goals, make sure to plan a launch date that will get you the most downloads. Launching at the wrong time can hinder downloads due to competition or holidays — which can prevent your game from being profitable. Some developers prefer to soft launch in smaller markets and/or conduct A/B testing to see what is going right (and wrong) before launching in larger markets. This can help determine the right price for your game and identify whether the call to action are working.
There is also CRM (customer relationship management), which helps determine where and if people are talking about the game on social media. Don’t forget that you can utilize other forms of marketing such as email newsletters, social media, and your game’s website to keep your players active in the community.
After you’ve planned your launch, it’s important to make sure to keep your community engaged. I’ll be discussing the “after launch” process in the final installment of Build Your Game Marketing Plan. 🙂