Don-Ay: Pet Land

A charming charity-driven endless runner and virtual pet simulator

Affinity Project

“The game [succeeds] in any case to entertain and amuse those who download it.”
– Gianluca Musso (Eurogamer)

 

Adorable Runner, Virtual Pet Simulator Don-Ay: Pet Rescue
Now Available on iOS & Android

Play for FREE starting today!

 

FILAGO, Italy – Dec. 6, 2018 – Don-Ay: Pet Rescue can now be downloaded from the App Store and Google Play. An elegant mix of virtual pet simulation/endless runner gameplay built on the world’s first “in-game donation platform,” Don-Ay: Pet Rescue was developed by Italian studio Affinity Project in collaboration with Best Friends Animal Society to achieve a common goal: ending any and all animal killings in America’s shelters.

In Don-Ay: Pet Rescue, every action – including watching an ad or purchasing in-game  items/currency – generates a donation outside of the game. Players all over the globe can now help homeless animals through Best Friends Animal Society as they cuddle, feed, bathe, and groom their virtual pets; Pegi the Dog and Silver the Cat also get to hop on a cloud and fly across a variety of picturesque Dreamworlds!

“Today is the day! Don-Ay: Pet Rescue – a game born out of the shared love for our beloved Pegi – has ‘left the nest,’ so to speak,” says Ivan Paris, CEO at Affinity Project. “We’re so thankful to non-profit organizations such as Best Friends Animal Society for their unending efforts and tireless dedication to animals. With their support – and players’ in-game donations – we can make the world a better, friendlier place for the innocent animals that share the planet with us.”

Key Features

  • Effortlessly make in-game donations to help pets!
  • Play through several unique levels with distinct art styles.
  • Enjoy a high-quality orchestral soundtrack.
  • Keep playing with the help of a Rewind mechanic.
  • Relax with easy account switching and cloud saves.
  • Customize your pet’s appearance with a huge number of cosmetics!

Pricing & Availability
Don-Ay: Pet Rescue is now available for FREE on iOS and Android. The game includes in-app purchases.

App Store:
http://itunes.apple.com/app/id1441309145

Google Play:
https://play.google.com/store/apps/details?id=com.AffinityPrj.DonAy

Assets

Launch Trailer

YouTube
https://www.youtube.com/watch?v=UmgrhXJb73Q

Download
https://www.dropbox.com/s/cp7f2dndawqwbp3/trailer_Don-Ay_Pet_Rescue.mp4?dl=0

Screenshots & Logos – Affinity Project

IMGUR
https://imgur.com/a/iWjgPTU

Download
https://www.dropbox.com/s/c5hbt9fdna20xvg/screenshots_Don-Ay_Pet_Rescue_launch.zip?dl=0

Photos & Logos – Best Friends Animal Society

IMGUR
https://imgur.com/a/l1eJKgT

Download
https://www.dropbox.com/s/cbs1p1n1ywsyltu/Photos_and_Logos_Best_Friends_Animal_Society.zip?dl=0

Social Media

Affinity Project
Facebook – https://www.facebook.com/affinityprj
Twitter – https://twitter.com/affinityprj
LinkedIn – https://www.linkedin.com/company/affinity-project

Don-Ay: Pet Rescue
Facebook – https://www.facebook.com/donayapp
Twitter – https://twitter.com/donayapp
YouTube – https://www.youtube.com/channel/UC1jK3aaH8HzIxj1JAsH9TOg/videos
Instagram – https://www.instagram.com/donayapp

About Affinity Project
Based in Lombardy, Italy and founded in 2017 by game designers Ivan Paris, Roberto Ressi and Diego Ricchiuti, Affinity Project is an ambitious studio made of young professionals who want to make the world a better place with actions – not talk. Additional team members include artists Sarah Damo and Federica Fringuellini, composer Danilo Arrigoni and programmers Tommaso Bassini, Carlo Simetti, and Cristiano Piromalli. To learn more about Affinity Project and Don-Ay, please visit http://www.affinityprj.com and http://www.don-ay.com.

 

Affinity Project & Best Friends Animal Society Join Forces in
Upcoming Virtual Pet Simulation/Endless Runner Don-Ay: Pet Rescue

Donate while you play with Don-Ay!

 

FILAGO, Italy – Oct. 8, 2018 – Don-Ay: Pet Rescue, an elegant mix of virtual pet simulation/endless runner gameplay and real-life donations to a very worthy cause, will soon be available on the App Store and Google Play! The world’s first in-game donation platform, Don-Ay was developed by Affinity Project to allow compassionate gamers to make donations to worthy causes – made possible by the developer’s partnerships with non-profit organizations (NPOs) around the world.

Don-Ay: Pet Rescue features Best Friends Animal Society, a national animal welfare organization focused on ending the killing of animals in shelters around the United States. In Don-Ay: Pet Rescue, every action – including watching an ad or purchasing in-game items/currency – will generate a donation outside of the game. Soon, players all over the globe will be able to help homeless animals through Best Friends as they cuddle, feed, bathe and groom their virtual pets; Pegi the Dog and Silver the Cat also get to hop on a cloud and fly across a variety of picturesque Dream Worlds.

Don-Ay: Pet Rescue was born out of a chance meeting between two friends and an abandoned animal looking for a home,” says Ivan Paris, chief executive officer at Affinity Project. “This sparked the idea for a game that allowed players to seamlessly donate to amazing non-profit organizations such as Best Friends Animal Society. With Don-Ay, players can help animals in need wherever they may be – effecting change in the real world one pet at a time.”

“We are thrilled to work with Affinity Project,” says Eric Rayvid, director of PR for Best Friends Animal Society. “The donations generated from this activation have the potential to impact the lives many of the dogs and cats in our care.”

Availability
Don-Ay: Pet Rescue is heading to iOS and Android in the near future.

Assets

Explainer Video

YouTube
https://www.youtube.com/watch?v=MoE0GmgaFpg

Download
https://www.dropbox.com/s/5x1krpahif9x6po/explainer_video_Don-Ay_Pet_Rescue.mp4?dl=0

Photos & Logos – Best Friends Animal Society

IMGUR
https://imgur.com/a/l1eJKgT

Download
https://www.dropbox.com/s/cbs1p1n1ywsyltu/Photos_and_Logos_Best_Friends_Animal_Society.zip?dl=0

Screenshots & Logos – Affinity Project

IMGUR
https://imgur.com/a/gJp7ohx

Download
https://www.dropbox.com/s/4pjuasthng380f6/screenshots_Don-Ay_Pet_Rescue.zip?dl=0

Social Media

Affinity Project
Facebook – https://www.facebook.com/affinityprj
Twitter – https://twitter.com/affinityprj
LinkedIn – https://www.linkedin.com/company/affinity-project

Don-Ay: Pet Rescue
Facebook – https://www.facebook.com/donayapp
Twitter – https://twitter.com/donayapp
YouTube – https://www.youtube.com/channel/UC1jK3aaH8HzIxj1JAsH9TOg/videos
Instagram – https://www.instagram.com/donayapp

About Affinity Project
Based in Lombardy, Italy and founded in 2017 by game designers Ivan Paris, Roberto Ressi and Diego Ricchiuti, Affinity Project is an ambitious studio made of young professionals who want to make the world a better place with actions – not talk. Additional team members include artists Sarah Damo and Federica Fringuellini, composer Danilo Arrigoni and programmers Tommaso Bassini, Carlo Simetti, and Cristiano Piromalli. To learn more about Affinity Project and Don-Ay, please visit http://www.affinityprj.com and http://www.don-ay.com.

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