Luis is Co-Founder of Novy Unlimited and Director of Novy PR. Prior to Novy, Luis was an account executive at a boutique firm in Los Angeles—where he represented game and high-technology clients such as Spacetime Studios, The Voxel Agents, Muzzy Lane, and TimeGate Studios. Luis has also worked in advertising, sales, film and television editing, and as a game tester at Activision and Treyarch. He co-authored Play the Game: The Parent’s Guide to Video Games and Game QA & Testing with Jeannie Novak. Luis was born in São Paulo, Brazil and attended Fundação Armando Álvares Penteado (FAAP), where he received a B.A. in Film & Television.